Working With Moran
Content & Brand Operating Guide

How content and brand work runs at Acquisitions.com: the priorities, where content comes from, how Moran is involved, and how results are measured.

The brand is Acquisitions.com and Moran Pober together. Moran is one voice among several; the content operation runs every day, whether or not he records that week.

Priorities

In this order. When two things compete, the higher one wins.

Clients first, then the brand, then polish 1 Clients and cash flow Bring in advisory clients, done-for-you clients and investors. Every piece leads to a booked call or the community. 2 Moran Pober's personal brand Steady growth in reach and followers on his own accounts. 3 Quality and polish Outside shoots and equipment grow as revenue grows.

Where we're going

From a few posts a week today to a two-channel media operation, modelled on Hormozi and Dan Martell.

From 3 posts a day to 53, and calls booked rising every week A post = one short video (a Short or Reel) or one text post, on one platform. Five platforms: YouTube, Instagram, TikTok, LinkedIn, X; one Short on all five = 5 posts. Floor from day one: at least 1 video and 1 text post go out every day. TODAY 3posts a day = 1 video on ~3 platforms, no text posts ~10Kviews a week (YouTube) 1 channelcalls not yet tracked IN 3 MONTHS 19posts a day = 3 Shorts × 5 platforms (15) + 2 text posts (LinkedIn, X) + 2 clips 100Kviews a week, all platforms 2 channels + AI accounts + ACQ advisorscall target set and tracked IN 12 MONTHS 53posts a day = 10 Shorts × 5 platforms (50) + 3 text posts, plus 1 long video a week 1Mviews a week, all platforms Moran's following 2×booked calls up every week
Views a week
Us, in 12 months1M (target, all platforms)
Dan Martell today~500K on YouTube
Alex Hormozi today~1.4M on YouTube

YouTube only, measured 20–21 Oct 2026. Their Instagram and TikTok add more.

Content sources

Five sources feed every account. Only the first needs Moran's time; the other four should carry most of the volume.

Five sources feed every account; only one needs Moran 1. Moran's weekly sessionOnce a week, his choice of place and format 2. The library100+ old videos and calls, re-cut 3. Client testimonials~35 interviews, cut into story Shorts 4. AI characters (from week 3)Optional: characters made with AI tools 5. AdvisorsAdvisors posting their own deals Kasia + editorscut, package, post Main channel1 long video a week + daily Shorts Clips channel5–15 minute clips, daily Instagram, TikTok, LinkedIn, XEvery Short + text posts from every video AI-character accountsNew faces, no filming needed Retargeting adsBest content shown to warm viewers Everything points here: booked calls and clients

How Moran is involved

One recording session a week. Moran chooses the day, the place and the format; the output targets stay the same either way.

One prepared session a week, in any shape Moran chooses The weekly session 3–6 hours, prepared in advance Office Outside A quick update on his phone His call each week 1 long videoFor the main channel; cut into clips and Shorts 10–15 short answersQuestions from sales calls and messages, under 60 seconds each 1 unscripted updateThe deals he's working on, people he's meeting, the numbers The rest of the week: no extra shoots.More content comes from the library, testimonials, AI characters and advisors. Moran's time goes to live deals and real numbers.

Weekly goals

The aim every week is as many testimonials, Shorts and long videos as possible. These are the minimums for months 1–3.

Shorts, all accounts
21+
3 a day, from now on
Testimonial Shorts
7+
Aim: every testimonial re-cut
Long videos
1+
Aim: 2+ when Moran has time
New retargeting ads
3+
Aim: 10
Text posts, LinkedIn + X
14+
Aim: every video turned into posts
Calls booked from content
↑
Up every week
If Moran doesn't record that week, the goals stay the same Moran recordedthis week? yesno Cut his session into the long video, clips and Shorts, plus everything below Library re-cuts + testimonials fill the week (AI-made Shorts later)

Retargeting ads

Facebook and Instagram retargeting, shown to people who have already watched or engaged, is part of this role. Moran sets the weekly budget; selection and testing sit with you.

The best content becomes ads; ads are judged on cost per booked call Content postedevery day, every account People watcha warm audience builds Retargeting adsbest Shorts + testimonials Booked callswarm, ready to talk Every week: new ads from the strongest content, weak ads paused, lessons feed the next content

Text posts from every video

Every video also becomes written posts for LinkedIn and X (Twitter), posted under Moran's name at fixed times. They cost no filming, and they show which ideas land before they become videos.

One video becomes a week of written posts One long videoor a Short, or a call 3–5 LinkedIn postshook, 3–6 short lines, one question One-liners and threads on Xthe best single line, or a short thread The Short on LinkedIn toowith a one-line caption Lines that landgo on the list forMoran's next session Per day: LinkedIn 1 → 2 → 2–3 and X 1 → 3 → 3–5 (month 1 → month 3 → month 12).

Comment-to-get posts (LinkedIn first)

At least once or twice a week, a post that offers one of our free tools: "Comment ROLLUP and I'll send you the calculator." Everyone who comments gets the link in a reply or a message, and each comment pushes the post to more people.

Lead magnets to rotate:

How results are measured

Reported every Monday, in this order. Comments, likes and replies are worth reading for ideas, but they are not measures of success.

What counts: from views down to clients Views, all accounts~10K a week today → 100K in 3 months → 1M in 12 Clicks to booking or the communitya tracked link per account, video and ad Calls booked from contentthe number that matters most Clientsthe closer logs how they found us

Also tracked: new followers on Moran Pober's own accounts (+25% in 3 months, 2× in 12).

Output targets, per day

Posts per day across all accounts. Every Short also goes to Instagram and TikTok the same day.

Per dayMonth 1Month 2Month 3Month 12
Shorts from Moran's sessions and the library24610
Testimonial Shorts1223
Shorts in total (minimum 3 a day from now on)368+20+
AI-character and UGC Shorts (optional, from week 3)01210
Clips (5–15 min) on the clips channel01310
Total video posts per day381333

Plus at least one long video a week on Moran's main channel, and new retargeting ads every week.

Getting started, and every week after

Weeks 1–2: set up

  • Access to Instagram (added as a user), YouTube Studio, TikTok, LinkedIn, X, the editors' channel and the shared Drive. Logins are shared by Moran directly, not over chat
  • Install Claude Desktop and learn to use it for research, scripts, captions and planning. When unsure how to do something, ask Claude first
  • Review the library: shortlist the strongest past videos
  • Find all client testimonials and pick the best to cut first
  • Set up the editor: work with an existing editor or hire a new one on Upwork. Moran shows the process he used before
  • Learn Meta Business Manager and Ads Manager: how to duplicate a retargeting ad and upload a new video into it
  • Get the list of our lead magnets and tools to use in posts
  • Run Moran's first recording session (scripts are ready)

Every week after that

  • New testimonial videos for retargeting
  • New Shorts: 3 a day
  • New retargeting ads up, weak ones paused
  • New text posts on LinkedIn and X
  • Briefs and feedback to the editors
  • Quality kept high on everything that goes out
  • Monday report to Moran

From week 3, optional: AI characters and AI-made Shorts, if you want to build them.

Ground rules

Our own accounts only.No rented or bought accounts; platforms ban them, and a ban can reach Moran's accounts too.
Real numbers only.Any client result or dollar figure on screen must match the client's own interview.
Teach, never solicit.We explain how deals work; we never ask viewers to invest.
Check with Moran first.Family or private places on camera, spend above the budget, new tools or new editors.

Reference models: Hormozi and Dan Martell

Both turn one or two recordings a week into posts on every platform, at fixed times. Martell is the model for now; Hormozi is where we're heading. Measured 20–21 Oct 2026. "Typical" = the middle value of each channel's last 30 uploads; the newest Shorts are still counting, so Short views read low.

PlatformAlex HormoziDan Martell
YouTube long~1 a week, ~18 min1 a week, Wednesdays, ~22 min
YouTube Shorts~10 a day2 a day, at fixed times
Second YouTube channel@MoreMozi: ~15 clips + ~13 Shorts a day@DanMartellDaily: 2 clips a day, ~3 min each
YouTube subscribers4.58M3.13M
Typical views per long video~302K~185K
Typical views per Short~10K~15K
Second channel: subscribers, views per clip157K subs · ~700 per clip · ~3K per Short15K subs · ~7.5K per clip
TikTok~7 a day~3 a day
Instagram~3 a day, 5M followers~2–3 a day, 3.2M followers
LinkedIn~2 a day: a clip + one line~2–3 a day: the same Shorts + short text posts
XShort one-line lessonsShort one-line lessons
Podcast2 a weekThe long video's audio

What we take from them: one long recording feeds everything; fixed posting times; daily text posts on LinkedIn and X cost no filming; long conversations give the most clips.

Creators to study, and what to take from each

Moran's saved inspiration (22 Oct 2026). Watch 20 posts from each before the first filming session. We copy formats and hooks, never claims: every number we post is ours and true.

CreatorWhereWhat they doWhat we take
Ben Kelly@benkellyone (~1M followers)Ex-Army intelligence, ex-JPMorgan; buys "boring" $1–10M businesses (laundromats, accounting firms); sells the Acquisition Ace course.Our exact audience. Study his hooks, carousels and "buy a business with $0 down" framing. Same topic, our proof (real deals, $1B+).
Paul Wilkinson@paulwilkinsonreal · post 1 · post 2UK. "Follow along to see me buy my next business." Explains the government loan scheme (GGS), then the deal: a retiring owner's £1M factory bought with £0 of his own money.The build-in-public series ("follow along as I buy…") and the loan-explainer post: our SBA version of "the rules changed, here is how you use them".
Shelby Sapp@shelby.sapp24, founder of She Sells Academy (high-ticket sales for women). Posts daily on Instagram and TikTok; a Codie Sanchez interview with her did ~200K views in April 2026.The persona-first hook ("I'm Shelby, I sell, here is what I'd do") for the AI advisor character and for Moran's own openers. Daily cadence from one face.
Jake Bass@schmuckceo · postAustralian founder; lifestyle clips with one line of text ("With enough money, it can always be summer", 285K likes). Went viral in 2025 for engagement-bait he admitted was written with ChatGPT.Only the format: aspiration B-roll + one line, for retargeting reach. Not the bait; our audience are buyers with money, not fans.
Codie Sanchez@codiesanchez (~3.4M on Instagram, ~2M YouTube)Contrarian Thinking: "boring businesses" bought with little money; a 1M-reader newsletter; long interviews on YouTube.The biggest voice on our exact topic. Her hooks, titles and thumbnails are the benchmark; study how one interview becomes a week of clips.
Greg LaVecchia@greglavecchiaCo-founder of Bloom (wellness brand, $0 to a billion-dollar brand); founder-on-camera, build-in-public, lifestyle + lessons.The founder vibe Moran wants for his own brand: calm, direct, behind-the-scenes of a real company.
Still to addThree more Moran named: the creator who did the "her last call" video (William Rivera's partner), "Nick S…" and "Sway". Moran sends the handles; Kasia adds a row for each with the same four columns.

How to use this: for each creator, save their 5 best posts (by likes) in a shared folder, write one line on why it worked, then make our version with our story. Hooks and formats are free to copy; claims and numbers are never invented.

Next quarter: content, funnel & ads plan

Next quarter: content, funnel & ads plan

The build checklist for both funnels (Done-For-You and Advisors): offer, pages, pre-call, hammer ads, retargeting, follow-up, webinar, content, Instagram. Ticks are shared, so what you tick here, everyone sees.

Open the checklist →