Working With Moran
Content Guide

• Every week, before Moran's session: a list of titles for him to record, each with topic, title, hook, body and CTA (as many as possible; he picks)
• Moran records once a week (3–6 hours, his choice of place): 1 long video, 10–15 short answers, 1 update. Every session becomes 15+ Shorts
• 5–6 videos a week made without Moran (formats below); he only answers yes or no
• Re-cut the library and the testimonials: a new hook on an old video is a new video
• Editors: the existing one, Upwork, or people Moran connects you with. Every brief = example link, hook, footage, CTA
• Edit in batches and schedule ahead, so a busy day never means zero posts

• Test hooks: 2–3 versions of the first 3 seconds for the best videos (Instagram trial Reels show them to non-followers first)
• Check what people watch: in Insights look at how many keep watching after 3 seconds, average watch time, shares and saves. Make more of the top 3, stop the bottom 3
• First frame: the thing itself, zoomed in, with big text; never a blank intro
• Proven hooks for us: "deal of the day" (industry, state, price, profit; never the business name), the everyday analogy, "follow along as we buy…"
• Every video on all five platforms, at fixed times every day
• One new format a week copied from the creators in the library; keep the winners as a series
• Skills to learn: AI tools (ChatGPT, Higgsfield, Fastlane), design (Canva), Claude and Claude Code to research, write and automate the repetitive parts

Quality: step by step toward Greg LaVecchia's face-to-camera look, never at the cost of posting every day. Music: the mood of Aphex Twin "#19", using licensed sound-alikes (Epidemic Sound, Artlist).

• Share every new Reel to Stories
• A short Story sequence most days (5–8 slides): behind the scenes, a deal of the day, a client win, a question
• Polls and question boxes: every answer is a conversation (number 5) and an idea for a video
• AI-image Stories when there's no footage (example)
• End sequences with a link sticker to book, or "reply with SELL / BUY"
• Check which Stories get replies; aim for 7–10% of viewers replying

• Meta Ads Manager: duplicate a working retargeting ad, swap in the new video
• Pick from the week's best Shorts and testimonials (most watched, most comments)
• Pause the weak ones every week
• Judge by cost per booked call, not by clicks. Moran sets the budget

• Every CTA asks for a comment: "Comment DEAL / ROLLUP / SELL and I'll send you…" (never just "link in bio")
• ManyChat sends the tool by DM automatically on Instagram (and Facebook / TikTok where it works); Kasia picks up the chat from there
• Manage every inbox and comment section: Instagram, LinkedIn, X, TikTok, YouTube. LinkedIn and X by hand
• Reply to every comment the same day
• Seven ways to start conversations (Brian Mark): ManyChat auto-DM to every new follower ("Hey {name}, thanks for the follow! Looking to buy a business, or just enjoying the content?") · Story "DM me BUY" call to action · Story polls ("What's stopping you from buying a business?") · Reels and posts with a comment keyword · a free tool as a soft CTA · messaging people who vote in polls, comment, or watch Stories (start with poll voters: they care the most) · "DM me DEAL" in the bio
• Rule of thumb from the course: about 100 new followers a day ≈ 5 booked calls a week. No replies usually means the content isn't building trust yet (not enough personal, proof and value posts), not a bad script
• Good questions go to Moran: "Reply to this with a video". His 30-second answer becomes a post too
• Once or twice a week, a comment-to-get post with a free tool: roll-up calculator, deal calculator, AI after an acquisition

The rules

• Only warm people. Never DM strangers from hashtags or groups. Work with people who followed, commented, replied to a Story, or answered ManyChat
• Know the temperature. Cold (new follower, no engagement) → warm (likes, comments, replies to Stories) → hot (asks for help, a referral, fills the form). Most people are warm; the job is moving them up one step at a time
• Hot leads skip the warm-up: send the booking link straight away
• Reply fast. A slow reply turns a warm lead cold again
• End every message with a question, so they have something to answer
• Short messages, like a friend texting. Your messages are never longer than theirs; split anything long into 2–3 short ones. "You chase, they run"
• Who messaged first decides where you start. They messaged you (keyword, application, referral, "I love your content") → skip the opener, go straight to "Mind if I ask a couple of questions…". You messaged them (new follower, poll voter, commenter) → start with the opener
• Read the temperature from the reply: fast + long = hot; fast + short or slow + long = warm; slow + short = cold
• Amplify the pain, validate the goal: "Three years? That's a long time." / "$1M a year in profit? Very doable."
• DMs are a skill, not a script. Each week, send Moran 3–5 chats (good and bad) for feedback

The script: buyers (copy, then make it sound like you)

Sellers and advisors: same flow, different questions.

• Seller: "Are you thinking about selling at some point?" → "What does the business do, and roughly how big is it?" → "When would you ideally like to exit?" → "Would a quick call help, to see what it could be worth and the options?"
• Advisor: "Are you interested in doing deals with us as an advisor?" → "What's your background?" → "Let's get you on a call with the advisors team" (advisors calendar)

When they go quiet: the 4-step follow-up (never more than this)

1. After 1 hour: like their last message (it bumps the chat to the top of their inbox)
2. 2 hours later: leave a genuine comment on one of their posts (private account: just follow them)
3. 2 hours later: "Still there?"
4. Next morning: "Good morning {name}" and nothing else

Still nothing? Lean out: "No worries, here's our YouTube if you want to learn more. Have a great day!" Never send "Did you see my message?" or several messages in a row; it looks desperate.

Check the Slack channel daily: every booked call shows where it came from. Source: Brian Mark, Cash Flow Content, Unit 6 (DM script, 7 levels of leads, the Ghostbuster method), adapted to Acquisitions.com.

• Keep 80–90% of videos on the four topics (buying, selling, roll-ups, AI in business), each aimed at one of the three audiences (advisors, buyers, sellers). The other 10–20%: experiment with anything you want
• Each month, ask Moran which clients came from social, then look at which videos and Stories brought them
• Make more of what brought clients, even if it had fewer views
• Turn every new client win into a testimonial video (with their OK)
• Kasia earns 5% of the cash collected from calls booked through her links

For scale: Dan Martell gets ~500K YouTube views a week, Alex Hormozi ~1.4M (measured 20–21 Oct 2026, YouTube only).

• AI avatar accounts: characters made with AI (a retired owner, a first-time buyer, an advisor) on new accounts we own. Tool: Fastlane.
• Real influencers through Trybe (Lukas Pakter): creators make content for us and are paid on results, or as affiliates.

Dan Martell's model (video): one talk = exposure + a day of content + sales conversations; he says the back end is often 3–4× the fee.

• Book: find and pitch events (Limassol and Nicosia business and investor events, chambers of commerce, EO/YPO, podcasts) with a one-page speaker sheet
• Film: a local videographer for the day (~$500), slot before a break, 10–15 minutes of Q&A (best clips)
• Gift: "DM me ROLLUP for the calculator" from the stage
• Clip and follow up: talk, Q&A and hallway chats become Shorts; every DM gets a call offer

Moran's part: one talk, the same every time ("How to buy a business, and why boring businesses become worth 3× more inside a group"). Start free to build the reel; fees later. Never an investment offer.

1. Start small, many hats: creative director + three people who each do a whole job: short-form, long-form, text (LinkedIn, X, email).
2. Money decides the order: ~$10K a month → an agency first, short-form first. More → in-house hires, each paired with an agency for a year to learn.
3. Hand off filming first, then project management. Keep ideas and the final "OK to post" longest.
4. Ideas are the job: the best person sits on ideas; everyone pitches weekly.
5. Onboard the next person: 1–2 months watching Moran's content + a "Moran brain" Claude project.
6. Film what Moran already does (calls, events, talks) instead of extra shoots.
7. One simple board: a column per step, one owner per column.
8. Hiring test: skills, platform knowledge ("which 5 creators do you follow?"), real team situations.

Source: interview with Sam Goudet.

For each: save their 5 best posts, write one line on why it worked, make our version. Still to add: the "her last call" creator and "Sway".

• A Different Approach To Launch Videos (YC, Farza): post small updates often; "who I am, what's going on, what I'm working on, let me show you"; "would I stop on this?"; audio first; count calls, not views.
• Meet the Creative Director behind Dan Martell's Personal Brand (Sam Goudet): how to build and run the team.
• Get Paid $10K to Speak, Then Make $40K More (Dan Martell): the speaking model.

How: upload 3–5 photos of Moran to ChatGPT (image generation) or Higgsfield, ask for him in the scene you want (same outfit and light on every slide), add the caption boxes in Instagram. Moran's face only with his OK.

• Real numbers only. Any client result or dollar figure must match the client's own interview.
• Teach, never solicit. We explain how deals work; we never ask viewers to invest.
• Our own accounts. Rented or bought accounts: Moran decides.
• Check with Moran first: family or private places on camera, spend above the budget, new tools or new editors.

The build checklist for both funnels (Done-For-You and Advisors). Ticks are shared.

Open the checklist →